It is telling the audience ‘Neev Bhale Kiladi’ (you are very clever) via program in Suvarana satellite channel. A program with United Spirit and DSP Soda is on air from 27th of December at 10 pm. It is 13 episodes program. This is a chance to win for a very clever person Rs.1 lakh.

Understanding others, convincing and controlling situation are the tasks for participants. The contestants have come from Bengaluru, Hubballi, Mysuru, Mangaluru, Davanagere districts. Out of 52 clever personalities the selection was made. In each episode there will be four participants and one is going to win Rs.1 lakh.

In the first round, SUPER O RANGA, Contestants have to judge other people’s intelligence & guess who among the options provided have given the correct answer.

In the second round, DOVE GURU, contestants will have to impress/convince a celebrity. In the third round, BHALE KILADI, situations & tasks are given & the contestants are asked to handle the same in a smart way. At the end of each round one contestant will get eliminated and the last person wins the prize money of Rs. 1 lakh.

Debashish Shyam, Sr. Vice President – Marketing at United Spirits Ltd. Said, “Old Tavern Soda has always encouraged people to act smart and be ‘Agiri Nima kismatina director’. We are happy to have got a partner in Suvarna TV who has understood this brand purpose and helped us take this smart positioning to the next level of audience engagement by co-conceptualizing ‘NeevuBhaleKhiladi’. We are looking forward to the challenges that the show will throw at its participants and showcase the smart sense of a common man.

Anup Chandrasekharan, Business Head of Suvarna Channel says Suvarna as a brand has always offered fresh & innovative content to its viewers.